Identity is fraught. An ambiguous concept; this is as true in the lives of an individual as it is for a corporate entity.
Through law, business has been enshrined with unique capabilities, buttressed by the veil which allows entities to surround profits and eliminate liability.
Comes with responsibility
Whatever your ideological precepts, the era of being seen is upon us. Regulators want to know who the business is and what it does.
The LEI helps accomplish this in a straightforward manner: the 20-digit, alphanumeric code feeds machines.
It is built for big data. It is built to be consumed.
We believe in privacy for the individual in matters of conscience.
In business, we believe corporations have an intersubjective right to be known. There is no such thing as an individual business.
Every entity exists as part of a network, drawing profits here, creating idiosyncratic supply chains there, paying contributors. In essence, business is never an isolated activity.
And with this high-and-mighty theory in sight, we also express commitment to a simpler cause: that of service.
Query anyone whether they would prefer to type their full name or enter credit card information one-digit at a time into a box.
Outside the nobles who religiously guard against any impingement on sovereignty, the deciding factor is speed and ease.
And while we respect these noble outsiders in the chase to create an identity function which is both privacy-preserving and allows for the natural function of jurisdictional oversight to proceed, our game is to simplify the task at-hand.
Create better processes.
Using the LEI as a pertinent case, we have winnowed down maintenance and registration as much as possible for an identity housed by a centrally authoritative source.
We strive to create a perfect meeting point between ruthless machine optimization and conciliatory human expertise. Maybe this is something like poetry.

🏦 Being good in business is the most fascinating kind of art.